"We’ve always lived in a product economy.
By George Barnett Reid 👀 · May 13, 2020 · Curated by George's Blog
"We’ve always lived in a product economy.
Brands design and build a physical, tangible asset
Customers exchanged cash for that asset and that was it.
The relationship between seller and buyer was pretty anonymous.
If the relationship is anonymous though...
…then your brand quickly becomes anonymous."
Whereas if your brand was the one that delivered the hilarious training video
Explaining the 3 best ways to make an iced coffee with your blender
Then that connection starts to build.
You are no longer anonymous.
You provided more than just a product
You provided a service
And a bloody memorable one at that.
#buildthemoat #amazon