With Amazon France essentially grinding to a halt I think it should raise awaren
By George Barnett Reid 👀 · April 27, 2020 · Curated by George's Blog
With Amazon France essentially grinding to a halt I think it should raise awareness with brands to diversify the channels that they’re pushing.
If you’ve got an over reliance on France, or UK, Germany whatever, then you’ve got a SINGLE POINT OF FAILURE.
You can’t sit back and tell me your sales are great in X so you don’t want to look at other markets yet, because something can happen and quickly change that.
Covid-19 is unique, but a new competitor is not, getting suspended for 2-weeks is not, a couple of negative reviews from disgruntled keyword warriors is not.
#amazon #buildthemoat