Do you know what big brands are doing right now when they deliver an item?
By George Barnett Reid 👀 · April 21, 2020 · Curated by George's Blog
Do you know what big brands are doing right now when they deliver an item?
That’s right, it’s another critical thing that the big boys are doing, and the average Joe’s are missing.
It’s why you are probably forgotten about immediately after being delivered…
Sure, your product may still be sat on the side, in the draw or whatever.
Perhaps it’s even been used once or twice
But nothing about your brand was memorable
In fact, your brand just doesn’t mean anything to them
They are indifferent towards you
And indifference means you just don’t exist in their consciousness
The best brands, not necessarily the biggest, but the best…
…are invoking emotion from their customers.
There’s an easy test to see if you are achieving this
How often are you spontaneously tagged in an Instagram post?
#Amazon #Branding