I've always pushed that brands should be building out #FacebookGroups as not onl
By George Barnett Reid 👀 · April 8, 2020 · Curated by George's Blog
I've always pushed that brands should be building out #FacebookGroups as not only an additional touchpoint with their customer but also to create a community where they can engage with you and other customers.
Utilise your funnel to include CTA's that encourage customers to join your group, which may be pre-purchase or post. You can incentivise the action with demo videos, exclusive offers, early releases or whatever you like.
Brands that build out these touchpoints and engage with their customers are securing a much more stable foundation - building a moat around their castle.
#Amazon #BuildTheMoat