Amazon appear to be introducing BUNDLES as a potential new style of offering tha
By George Barnett Reid 👀 · April 1, 2020 · Curated by George's Blog
Amazon appear to be introducing BUNDLES as a potential new style of offering that sits right below the main image area.
This is great for brands as it gives them the opportunity to drive average order value through larger baskets.
In addition to that, it gives you the opportunity to introduce more of your product range to the customer.
This has multiple benefits, but one example to capitalise might be including a consumable product within the bundle, that the customer then repeat purchases.
Alternatively, you could introduce new lines alongside already successful sellers. Although I'm unsure how reviews may work for these bundles, would the customer technically review both items individually?
Has anyone seen this yet or have any more information?
#Amazon #Bundles