This strategy is perhaps more important than ever right now...
By George Barnett Reid 👀 · March 16, 2020 · Curated by George's Blog
This strategy is perhaps more important than ever right now...
#TheMountainStrategy
1) Build a strong operational base
2) THEN build a brand through strong assets
3) THEN start advertising
Right now it doesn't matter how good your #advertising is, or your #brand for that matter. If you can't fulfil from an operational perspective, then it's all a waste of time.
Do I have the answer to your operational base right now - no.
If you rely on #AmazonFulfilment, and it fails, you're buggered.
"But George we've got a stellar ads team and are spending lots of money" - still buggered.
"Our brand assets are super strong, conversion rates are through the roof right now" - still buggered.