If you continue to rely on one source of traffic, i.e. #AmazonAdvertising, then
By George Barnett Reid 👀 · February 26, 2020 · Curated by George's Blog
If you continue to rely on one source of traffic, i.e. #AmazonAdvertising, then you'll continue to battle with margins and won't build an unshakeable foundation.
Everyone is battling for that 3 % of customers that are ready to buy.
They are problem aware and solution aware.
Don't get me wrong, it's a bloody good situation to be in where you can target that exact person...
But everyone else is doing the same.
You've got to be attacking it from multiple angles, building multiple traffic sources.
Separate yourself from the competition and start working on your #funnel and alternate advertising strategies immediately.
#Amazon ads are 1 brick, but you're building a house.