“The number 1 marketing goal we have is to expand household penetration”
By George Barnett Reid 👀 · February 20, 2020 · Curated by George's Blog
“The number 1 marketing goal we have is to expand household penetration”
Quest is seeing incredible success in a very competitive market, largely because they have a very clear MACRO goal.
Yes, they’ve got good products etc etc as well, but the understand the value of repeat purchase and customer acquisition.
It’s easier with consumable products to build out a strategy that focuses on making money on the 2nd 3rd 4th order, but that’s not to say it’s unachievable with other categories.
Building your customer lifetime value allows you to play a whole different game to everyone else, particularly when it comes down to advertising.
What do you think?
#amazon #marketing #LifetimeValue