Start with why.
By George Barnett Reid 👀 · February 17, 2020 · Curated by George's Blog
Start with why.
I’ve said this before, but this book explains it better than I do, probably because Sinek is infinitely more intelligent.
If you build you product/brand around WHAT it does, you’re always going to struggle. People buy holes, not drills.
No one cares about how powerful a drill is, they care about how easily it can create a hole. Build your message around WHY your product/brand exists, rather than explaining WHAT it is.
#amazon #Marketing #StartWithWhy