I believe we will go in a full circle, like most things, and come back to valuin
By George Barnett Reid 👀 · February 14, 2020 · Curated by George's Blog
I believe we will go in a full circle, like most things, and come back to valuing a brand name rather than just being driven by price.
As consumers we ultimately seek emotional connections with brands. "bYwxbYjb", a ballpoint pen brand, says sweet f#ck all and doesn't build a relationship - a necessity for sustainable success.
A very interesting article by the NYT digs into how 'brands' on Amazon are becoming a bit of a joke and how Chinese businesses continue to manipulate the sense of what a brand is.
#branding #amazon