Product photography is still massively overlooked.
By George Barnett Reid 👀 · February 11, 2020 · Curated by George's Blog
Product photography is still massively overlooked.
I have a simple rule of thumb, if your images aren’t enough to sell your product and the customer needs more info from the written content, then you’ve not got good enough images.
Investing in a photographer and graphic designer is such a great investment. You not only get brilliant images to help increase sales, but you also get brand assets.
These assets will be used over and over. Whether that’s in your emails, your social ads, Instagram posts or even on your packaging.
So when you’re skimping over a few quid for your next shoot, take a moment and think how high a return on investment your images could actually be.
Buy cheap buy twice.
Tip: batching your photo shoot with other products in your range or other brands will help keep costs down. If you’re part of a membership, reach out to fellow members and see if you can team up.
#Amazon #photography #BrandAssets