Meaty reviews. If possible you want to encourage a nice lengthy review with a fe
By George Barnett Reid 👀 · February 10, 2020 · Curated by George's Blog
Meaty reviews. If possible you want to encourage a nice lengthy review with a few snaps.
To explain why, let's first place ourselves in the customers shoes.
I was recently looking for some open water swimming goggles. I don't really know much about the sport so if I was to ask someone for a review, what would I prefer to hear?
"yeh they are good" OR "very comfortable, stick to your face well, clever clip making it easy to adjust the head stripe whilst treading water, absolutely zero chance of water getting in and I look incredible when wearing them. Here are a couple of pictures of the features and me wearing them during my first event".
A lengthy in-depth review not only offers better social proof and increases conversions, but it also gives you some ranking juice because of the keywords included.
Ensure you have a strong review collection strategy utilising both pre a post sale techniques.
#AmazonReviews