Are you trying to get ratings or reviews on Amazon?
By George Barnett Reid 👀 · February 4, 2020 · Curated by George's Blog
Are you trying to get ratings or reviews on Amazon?
Since Amazon changed the process slightly, the number of 'ratings' on Apple AirPods have skyrocketed (see image).
This is largely due to customers not needing to write a review, they can just drop a star rating.
I'm unsure whether it's beneficial though.
PRO, you get more ratings which can help convert shoppers.
CON, people like reading reviews to make a decision.
PRO, social proof (21+) is easier/quicker to obtain.
CON, same for your competitors.
PRO, buildings your sales rank faster.
CON, ratings don't have same weighting as reviews.
CON, easier manipulation from black hat sellers.
CON, you don't get any data (improvements) from ratings.
Are you encouraging them to write a review, or just trying to get one full stop?
#amazon #reviews