Good quote by either Kiri or Mark in their new book, Amazon for CMO’s.
By George Barnett Reid 👀 · October 2, 2019 · Curated by George's Blog
Good quote by either Kiri or Mark in their new book, Amazon for CMO’s.
“Many brands...just wanted to add ‘dealing with Amazon’ into the job description for an existing role”.
Still amazes me 3-4 years on from the days of #SmileAndDial at Amazon when we’d hear this day in day out.
“I’ll pass you over to our junior e-commerce assistant managing tea associate who looks after our Amazon stuff”
If you continue to leave your tea associate in charge, China will snatch your niche away and you won’t be getting it back.
#amazon #AmazonForCMOs