"Facebook and Google are at the top of the marketing and sales funnel, while Ama
By George Barnett Reid 👀 · April 1, 2019 · Curated by George's Blog
"Facebook and Google are at the top of the marketing and sales funnel, while Amazon is at the bottom. Amazon, thus, has higher conversion rates and better attributable ROI than the competition."
Interesting article that dives into how Amazon competes when you look at the subset of digital marketing.
Amazon is well placed to have higher conversion rates, but such a large % of brands STILL aren't capitalising as their Amazon content doesn't convert.
#WhyDoYouHaveBadContent #TheCustomerIsRightThere