Last week we saw Facebook list Amazon as a competitor. This week we hear of Amaz
By George Barnett Reid 👀 · February 4, 2019 · Curated by George's Blog
Last week we saw Facebook list Amazon as a competitor. This week we hear of Amazon stealing more advertising dollars away from Facebook, with a new Cowen survey showing how Jeff's giant is expected to gain more digital ad market share by 2020 than any other platform.
50 senior US advertising buyers involved in the survey "praised the conversion rates on Amazon, since it's the only one of the top advertising platforms that can directly connect ads to purchases on the same page".
As these buyers pull advertising spend from other platforms to focus on Amazon, it's a sure sign that brands globally must follow suit if they intend to succeed on the marketplace.
They cannot just think about financial resources though, they must also review how they are managing the spend, otherwise they run the risk of playing a new game without the resources required to win.
Full story here: https://lnkd.in/e7HF4mU
#AmazonAdvertising #JeffsGiant