Prediction:
By George Barnett Reid 👀 · January 27, 2019 · Curated by George's Blog
Prediction:
The strength of your Amazon advertising campaigns will make or break your Amazon business in the next 18-months.
Logic:
A) Competition on the marketplace is getting more fierce by the day. To get eyeballs on their products and generate clicks sellers must be leveraging ads.
B) Knowing this, Amazon have been carving out more space on its site for ads, as they look to tap into this lucrative, highly profitable revenue stream.
C) In a recent survey by Feedvisor, 57% of major brands surveyed are paying for Amazon ads. 97% of which reported that they saw value in the results.
D) Unlike Facebook and Google, Amazon have yet to crack the self service platform, making it complex for the average seller to analyse and utilise the advertising data at their disposal, which means the majority aren't running ads efficiently.
Amazon is quickly turning into a pay-to-play platform. If businesses don't wise up on advertising, they'll soon face the prospect of being a little lion cub trying to compete with full grown lions.
#amazon #advertising #ecommerce