Campaigns based purely on emotion are rated 31% effective.
By George Barnett Reid 👀 · November 29, 2018 · Curated by George's Blog
Campaigns based purely on emotion are rated 31% effective.
Campaigns based purely on logic are rated 16% effective.
Utilising features available to brands on Amazon allow you, to a certain degree, tap into emotions - going further than making your product a logical decision.
If you're not utilising these features and you're brand registered, your conversion rates are going to suffer.
#amazon
* stats from the UK-based IPA (Institute of Practitioners in Advertising)