Amazon PPC from the Sellers perspective is continuously evolving and reinforcing
By George Barnett Reid 👀 · November 2, 2018 · Curated by George's Blog
Amazon PPC from the Sellers perspective is continuously evolving and reinforcing my beliefs that the Vendor model is grinding to a stop. One of the big perks of being a Vendor is access to AMS (Amazon Marketing Services), given the additional functionality to slap your product on a competitors listing as well as other capabilities.
Given Amazon have already ditched the infinite marketing acronyms, introducing a simplified "Amazon Advertising", coupled with whispers/leaks that ads on PDP will be available to Sellers , my bet is the infamous Vendor/Seller divide will become slowly erode and brands will have a lot more flexibility.
Just my bet though and I typically lose when I attend the raises. Where is your money...
#AmazonAdvertising