Amazon is Google’s largest customer and is better at optimising search than Goog
By George Barnett Reid 👀 · October 5, 2018 · Curated by George's Blog
Amazon is Google’s largest customer and is better at optimising search than Google is at optimising Amazon.
Conventional thinking is that consumers are researching on brand sites, then going to Amazon to buy.
In reality, 55% of product searches start on Amazon (vs 28% on search engines like Google).
If you’re business is not yet drilling down into Amazon PPC (which is getting more sophisticated by the week) you’re going get lost in the wilderness.
Time to up your game.
#amazon #business #ecommerce #searchengines