How cool is this? Snapchat users will soon be able to shop on Amazon by taking p
By George Barnett Reid 👀 · September 25, 2018 · Curated by George's Blog
How cool is this? Snapchat users will soon be able to shop on Amazon by taking pictures of whatever catches their eye.
Here’s how it works:
1. When Snapchat users spot an item they want more information on, they can point the app’s camera at the product or its barcode, pressing down on the screen until the app recognises the item.
2. A card will then pop up within the Snapchat app with information from Amazon on the product.
3. Snapchat users can click on the card to purchase the item, or search further.
By partnering with 3rd Party apps such as Snapchat, Amazon are once again pushing the boundaries of innovation. By obsessively focusing on improving the customer experience, whilst making shopping easier, they're user base is only going to move in one direction. I strongly suspect these kind of features are just the beginning.
New features + a growing user base = great for Amazon sellers.
#amazon #ecommerce #customerexperience #business