As the Amazon platform becomes increasingly more crowded, businesses have to lev
By George Barnett Reid 👀 · September 18, 2018 · Curated by George's Blog
As the Amazon platform becomes increasingly more crowded, businesses have to leverage the resources made available in Seller Central to stand out from the crowd:
1. Create mobile optimised product listings, with short, punchy, keyword rich copy and video's that focus on the benefits of the product, and how it solves the customers problems.
2. Enrol onto Brand Registry. Not only does this protect your intellectual property, but you also get access to Enhanced Brand Content, which offers more flexibility and content to describe the brand. EBC is a game changer in our opinion, as it allows brands to tell their unique story, and differentiate themselves.
3. Submit image keywords (alt text) within the EBC as Amazon's algorithm now rank this within their A9 search engine.
4. Create an Amazon Storefront, to elevate the shopping experience through multi-page catalogues. Then drive sponsored ad traffic, from both internal and external sources, directly to this storefront.
It's amazing how many sellers don't leverage these tools to gain a competitive edge. In my opinion, Amazon are beginning to favour brands, and I expect additional features to be released in the coming months.
If you're not getting better, you're getting left behind.
#amazon #ecommerce #business