Amazon customers in Australia are using categories a lot more to search for prod
By George Barnett Reid 👀 · August 2, 2018 · Curated by George's Blog
Amazon customers in Australia are using categories a lot more to search for products, browsing away looking for something - they are not finding the big brands though.
Unknown brand “Lapasa”, which have only a few thousand Facebook followers, have swooped in and are shaking things up – soaking up many of the top 10 spots across multiple clothing categories!
This example shows how their leggings went from unranked to 4th in the category activewear! They’ve seen the early mover advantage and they’ve grasped it, matter of time before Australian university campuses are littered with these bad boys!
#AmazonAustralia #TheListingPeople #ChristmasJumperActivewear