Most listings on Amazon are dreadful in comparison to what they could be.
By George Barnett Reid 👀 · July 30, 2018 · Curated by George's Blog
Most listings on Amazon are dreadful in comparison to what they could be.
Many brands are dreadfully portrayed.
If I was an eCommerce manager, I'd be dreading the conversation in a years time with my manager, explaining why our competitor is killing us on Amazon and stealing market share.
Issue: 3rd party distributors are controlling how your brand is displayed on Amazon - they are doing a bad job.
Solutions:
a) becoming a 3rd party yourself
b) becoming a Vendor and creating Enhanced Branded Content for your distributors - ONLY YOU CAN. Then, if you want, ditch Vendor - they'll probably start giving you a gentle nudge to the 3P side in the coming months anyway.