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By Florian Nottorf · October 1, 2025 · Curated by George's Blog
3 Amazon News You Need to 🎯 Know
👉 1# AMC for everyone
Amazon Marketing Cloud is now available in self-service.
This allows you to analyze your campaigns even more granularly and, for example, understand which campaign drives the most new customers.
👉 2# Shoppable Collections
Product listings become a brand experience.
From now on, you can showcase your products with videos in Collections, among other things, and thus engage in storytelling directly in the listing.
👉 3# Sponsored Products for Amazon Haul
The "bargain area" gets its own ads.
You can now target Sponsored Products on Haul - an exciting new playing field to compete with Temu & Shein.
My conclusion: Amazon is shifting up a gear again.
More insights, more branding, more room for performance.
Which of these 3 innovations do you find most exciting?