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By Ben da Costa · March 26, 2025 · Curated by George's Blog
We made a horror film to sell breakfast. Today we launch our first ever ad for Oat Cult.We didn’t want to explain the product. We wanted to bottle the spirit of the brand. Which turned out to involve masks, rituals, and a lot of kneeling under bedsheets in the woods. This was a true team effort from start to finish—concept to execution, script to spoon.Massive thanks to the brilliant folks at Insiders (creative minds Fiona White & Thomas Farrall) for helping bring the weird to life, and to Three Shades Creative for co creating, directing and producing something that looks epic. Genuinely.Special thanks to my brother Joe, who (in December!) donned a dressing gown on top of a mountain in the Lakes to play the lead—and then went on to score the whole thing.Also huge love to DOMA | Post Production for the grade and @Stormhd for the sound —this was not your usual brief, and you absolutely nailed it.It’s not typical to make a film when you’re bootstrapping a business. But we’re doing things differently. And when you’re your own client… you can.(Thanks Campaign UK and Alessandra Scotto di Santolo article in the comments)