(3) Search | LinkedIn
By Gabriel Caceros · July 29, 2025 · Curated by George's Blog
Most Amazon agencies split creative and PPC.
We merged them into one system.
Your CTR jumps 40% when visuals match ad strategy perfectly.
Here's what happens when creative teams never talk to ad managers:
⊗ Your main image gets an average CTR while competitors hit 2x.
⊗ You optimize bids but ignore the hero image driving clicks.
⊗ Campaign data shows what works but creative team never sees it.
We flipped this backwards approach:
→ Creative team sits in on campaign reviews
→ Ad data informs every image decision
→ Split testing happens across both sides
→ One strategy, not two separate efforts
Last month a client's sponsored product CTR went from 0.3% to 1.8%.
Same budget.
Same keywords.
Different creative approach.
The listing that converts visitors matters more than the ad that brings them.
But the ad that brings them matters more than perfect listings no one sees.
Stop treating them like separate problems.
#amazon #amazonppc #amazonads #amazonseller #amazonsellers #amazonctr #ppc