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By Fraser Cottrell | Ad Creative For Meta & TikTok · March 1, 2025 · Curated by George's Blog

I don’t think creative volume is as important as everyone says.

I’ve spoken to over 50 brands this year.

Some are launching 200+ ads a week.

Others? Just 20.

And they’re all struggling.

The common fix? Higher win rate.

If you focus on making every ad based on something

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