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By Michelangelo Simonte · September 22, 2025 · Curated by George's Blog

🚀 Amazon DSP is having its biggest glow-up yet.

Just in the past few months we’ve seen game-changing launches that reshape how advertisers can reach audiences:

🎬 Disney Advertising Partnership (Cannes Lions) – Access to Disney+, ESPN, Hulu via DRAX, paired with Amazon’s commerce insights.

📺 Roku Integration – Unlocking ~80M U.S. CTV households with authenticated reach and smarter frequency control.

🍿 Netflix Integration (Sept 2025) – Rolling out this Q4: premium Netflix inventory, available directly in Amazon Ads DSP across major global markets.

Add this to Prime Video Ads and the upgrades unveiled at unBoxed 2024, and you can see the momentum:

👉 Retail media + streaming media are no longer two worlds. They’re one ecosystem — and it’s accessible in a single DSP.

For agencies and Amazon Ads Partners this means bigger reach, sharper targeting, and richer measurement — all in one place.

The evolution isn’t slowing down, and I’m excited to help partners ride this wave. 🌊

#AmazonAds #AmazonDSP #CTV #RetailMedia #Partnerships #twitch #Amazon