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By Michael Erickson Facchin · July 29, 2025 · Curated by George's Blog
Amazon has had bulk files for almost a decade.
Anyone still using them in 2025?
If so, for what? These are tasks I still think are fastest in a bulk file:
1. Campaign creation (i.e. I want to create 4 new campaigns for a new product, 1 auto, a broad, phrase, exact). A bulk file template does this for me exactly how I want it
2. Renaming campaigns: simple as a spreadsheet edit + I can bring in other information to append relevant to my naming structure
3. Auditing & optimization: download them, drop into your favorite AI, and interact with your data, get ideas, and then re-uploading any edits
4. Placement optimization for b2b, Top of search, product pages, and rest of search
Any other things you can get done a lot faster in bulk files, still in 2025?