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By Anthony Nguyen 🟢 · July 29, 2025 · Curated by George's Blog
Conversion Rate (CVR) by the hour is the most ignored growth lever in Amazon PPC. But CVR swings massively by hour of day and Amazon tracks it all.
I create a FREE tool to visualise this data.
If you're running ads during hours with low conversion rates, you're doing two things:
❌ Wasting ad spend
❌ Feeding Amazon data that says: "This product doesn’t convert well."
And that matters because CVR is a major input into your organic ranking.
So by running 24/7 without insight, you’re:
👉 Lowering your average CVR
👉 Hurting your rank potential
👉 Paying Amazon to throttle your visibility
That’s why we built the Day Parting Analyzer (free tool):
✅ Upload your hourly campaign report
✅ Instantly analyze hourly CVR, spend, and sales
✅ See when you're converting best (and worst)
You should only scale when you're actually converting.
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👉 Comment "CVR"
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