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By Brennan Tobin 🦆 · August 24, 2024 · Curated by George's Blog
Nobody wants to see your ad.People don’t go on social media to shop.Your ad gets 2 seconds to interrupt someone.If you want to make the most of those 2 seconds, try an "Us vs. Them" ad.These ads GIVE people a reason to learn about your product.They explain why you're a better option than something the consumer already cares about.Sometimes, it’s better to leverage a common frame of reference rather than trying to introduce something new.-I think comparisons should be a part of most brands' ad AND landing page strategy.