(3) Search | LinkedIn
By Steven Pope · July 29, 2025 · Curated by George's Blog
41% of brands still don't have a Brand Story on Amazon
63% of brands don't have enough crawlable text for SEO on their A+ Content
A+ Content is:
- Displayed in the product detail page.
- Tools to showcase your product and brand. Combine text and images creatively to flaunt what makes your product special and impress potential customers.
- Built using various modules that allow the use of images and text (different modules have different character limits).
- Two types: Brand Story and Enhanced Brand Content.
**Brand Story:** A horizontally scrolling section whose modules have some interactive elements. Modules are limited and character limits are low, so it’s best for short notes.
**Enhanced Product Description:** Vertically scrolling, it allows for more information to be displayed compared to a Brand Story.
- There are many modules with a variety that can play around with, with some allowing for interactive images. The more you use, the better you present your product and brand!
- Arranged however you’d want, it’s a flexible tool that can be used in many ways to inform and impress.
My favorite thing is the product Grid:
Use modules that allow product images to be linked to their individual pages for people to discover.
Need A+ content built? My Amazon Guy is the leading Amazon agency serving 500 brands each month