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By Leo Sgovio · September 19, 2025 · Curated by George's Blog

Amazon just dropped a game-changer tool for sellers…

Meet Customer Journey Analytics.

You can now see the entire customer journey at the ASIN level, inside the ASIN Performance tab.

That means:

- Where shoppers are dropping off (detail page, add to cart, wishlist)

- What’s killing your conversion rate

- And exactly what to fix to close the gap between clicks and purchases

For years we’ve been left guessing why traffic didn’t convert. Now Amazon is showing us the path, and the potholes.

If you sell on Amazon, keep an eye on your ASIN Performance tab within Business Reports.

This might be the clearest look we’ve ever had into what’s helping (or hurting) conversion.

#amazonaccelerate #amazonsellers #analytics #conversionrateoptimization