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By Fraser Cottrell · June 3, 2025 · Curated by George's Blog
Everyone keeps posting these "perfect AI script prompts", but nobody's showing the actual results.It takes 10-15 reprompts to get something that doesn't sound like a robot wrote it…And by then you could've just written the script yourself.Instead of fighting with ChatGPT for hours, we've cracked a system at Fraggell that actually works:(Spoiler: We make ChatGPT write its own prompts)Stop asking AI to do everything at once.Most people dump their entire brief into one prompt and wonder why the output is generic trash.Here's what we do instead:Phase 1: Make ChatGPT write its own research prompts- Give it your brand name + website- Let it create the research framework- Results in 18-page research documents that actually understand your brandPhase 2: Feed the research to Claude (it's better at writing)- Upload the research doc- Add your winning scripts- Include customer reviews- Give it context on what actually convertsPhase 3: Generate hooks first, scripts second- "Come up with 10 ad hook ideas for [BRAND]"- Pick the winner- "Use hook #3 and develop a 30-second script"Real example output: "My shower looked like a crime scene every time I shaved my legs until this razor changed everything..."Sounds human. Actually converts. No 15 rounds of reprompting.The compound effect: Every chat adds to the AI's knowledge of your brand.Feed it more winning scripts, get better outputs.Our hybrid method is 5X faster than writing from scratch and infinitely better than generic AI prompts.AI handles research and structure. Humans handle strategy and creativity.Stop wasting time on full AI script generation and start using AI strategically for the parts that would take hours to research and structure otherwise.