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By Cal Kildow · July 30, 2025 · Curated by George's Blog
Apparel + Amazon Ads = Results.
Since partnering with Lacoste, we’ve helped drive:
📈 +41.7% YoY revenue growth in just 6 months
🔥 +94% YoY revenue growth for July
🛍️ +214% YoY Prime Day performance
How we did it:
- Prioritized top-of-search and top-of-funnel visibility for key ASINs
- Used less than 10% of ad spend on branded terms — this was about strategic reach
- Leveraged AMC audiences (NTB, Added to Cart) to niche down our PPC targets (especially Lead-in, during PD, and Lead-out period)
- Rolled out full-funnel DSP for prospecting + retargeting
- Went granular — ASIN-level campaign buildouts + competitive conquesting (this is a must with a 13,000+ ASIN catalog)
All of this helped us capture market share in a competitive vertical.
Having a background in Apparel, it's been more than a dream to work with this legendary brand. So proud of what the team accomplished here, and what’s to come.