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By Chad Rubin · November 3, 2025 · Curated by George's Blog

People are tired of being scammed on Prime Day.

Let me explain.

This PHILIPS Hue light was $61.99.

This morning, it’s magically “$76 → $56.40” with a big red -27% off banner.

You didn’t save 27%.

You saved 5 bucks.

And this is exactly why

Amazon

just launched the new “Price History” feature.

Because even Amazon knows...the math ain’t mathing anymore.

Now, some brands I have spoken with are freaking out.

“Does this kill dynamic pricing?”

Nope. It kills bad dynamic pricing.

See, every other industry already does this right.

Airlines. Uber. Hotels. Even gas stations.

Prices move daily based on demand, timing, and behavior and no one gives

So the issue isn’t that prices change.

It’s how they change.

If your pricing looks like chaos, you lose trust.

If it looks intentional, you build it.

That’s the difference between “just another repricer” and Profasee.

We don’t tweak prices every 10 minutes.

We move with purpose.

Every ASIN follows clear rules: when to move, how much to move, and when to hold.

So when shoppers click that “Price History” link....

...they see consistency.

...they see a clean trend line, not a heartbeat monitor.

They see a brand that knows what it’s doing.

Don’t get exposed on your own price chart.