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By Chris Rawlings · September 11, 2025 · Curated by George's Blog
UPDATE: Amazon cycling images in Sponsored Products ad results.
Amazon is charging forward with its recent hard pivot to using visual content to hyper personalize ads shopper see. Now showing not just the main image default thumbnail in Sponsored Product ads, but secondary images it thinks is most relevant or engaging for the shopper.
This is clearly a beta test - usually the way this plays out is Amazon beta tests features like this first, then gives you it as an option.
In this case it would be similar to Meta's dynamic creative option.
First spotted by Sophie Senior Strategist Julian.
Try a search yourself. Curious if you're seeing secondary images in the ads like we are- lmk what you see.
Check out the gif of me running a search just now and seeing secondary images pop up as the first ads, not the primary.