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By Konstantin Chernyshyov · March 1, 2025 · Curated by George's Blog
Amazon’s New Coupon Display – A Smart Move?Looks like Amazon is testing a new way to display coupons—instead of showing “Save X%” or “Save $X,” they now show the final price after the discount.There’s always been a debate: Is it better to show a percentage off or a dollar amount?I’ve always argued that the simpler you make it, the higher your conversions. Looks like Amazon agrees.Why it matters:Less Cognitive Load: Customers see the actual price they’ll pay—no math required.Stronger Perceived Value: “Buy for $39.99” is way more straightforward than “$10 off.”Maintains Your Listing Price: A great way to offer discounts without slashing your regular list price.Question: Which do you prefer—using coupon codes or just setting up a sale price? And why?hashtag#AmazonSellers hashtag#AmazonFBA hashtag#AmazonUpdates hashtag#DigitalMarketing