(4) Feed | LinkedIn
By Destaney Wishon · July 30, 2025 · Curated by George's Blog
Q2 was one of our biggest quarters ever.
In this episode of Better Advertising with BTR Media, I sat down with Dustin Wassner, our product lead, and LinkedIn-famous developer, and the architect behind the systems powering our performance.
We covered:
⚙️ Why we built our own tech stack instead of relying on rigid 3rd-party tools
📊 How we’re operationalizing AMC, SQP, and brand metrics to answer real questions like:
→ “Are we winning our category?”
→ “Where are we overspending?”
→ “What part of the funnel are we actually influencing?”
🧠 The playbook behind our bulk launcher, audience reporting, and real-time dashboards
💥 The truth about clean rooms, LTV, and AI , and what most brands get wrong about all three
📈 Why reporting isn’t just about pretty charts, it’s about enabling account managers to make faster, smarter decisions
Plus:
→ How Dustin won Amazon’s Dev Summit competition by building mid-flight
→ What GenAI could mean for AMC
→ And why we say no to shiny objects, and yes to the 80/20 that actually drives topline growth
If you’re trying to build a smarter system, whether you’re a brand, agency, or builder — this one’s for you.
🎧 Full episode is live now.
As always, DMs are open. Send us your questions.
👇 Listen to the podcast in the comments 👇