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By Destaney Wishon · July 29, 2025 · Curated by George's Blog
Turning DSP Exposure Into Strategic Insight with AMC 🚀 | Austin H.
(76.99% conversion rate)
Running ads is one thing, knowing who saw them and what they did next is another.
That’s where Amazon DSP exposure reports via AMC come in. These reports go beyond impressions and clicks, giving us visibility into how DSP-exposed users behave—who converted, who didn’t, and what happened in between.
To get there, we build custom SQL queries in Amazon Marketing Cloud to isolate specific audience cohorts:
🔸 Users exposed to our DSP campaigns
🔸 Those who clicked vs. didn’t click
🔸 Purchasers across different windows and touchpoints
Why this report is necessary?
For Prime Day, we launched a full-funnel DSP strategy for a supplements brand, starting with lead-in traffic in late June, building awareness, and warming up audiences before retargeting during the Prime event.
📊 The results:
🔸 79K+ users reached
🔸 8.7K+ clicks
🔸 60K+ purchases
🔸 $339K+ in attributed revenue
🔸 76.99% conversion rate
🔸 $3.88 ROAS
When awareness, consideration, and conversion work together—and AMC is used to measure it all—you unlock an entirely different level of performance visibility.