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By Marty Borotsik · September 22, 2025 · Curated by George's Blog
Amazon PPC: Which Bidding Strategy Delivers Better ROI?
Amazon offers three bidding strategies that directly impact your ad spend efficiency:
1. Dynamic Bids – Down Only
Reduces bids when clicks are unlikely to convert. Best for most campaigns protects budget while maintaining visibility.
2. Dynamic Bids – Up and Down
Adjusts bids based on real-time conversion data. Use only for proven high-performers to avoid inflated costs.
3. Fixed Bids
Maintains constant bid amounts regardless of performance. Requires active monitoring to prevent overbidding.
Data-Driven Approach:
• 80% of campaigns: Down Only (optimal safety-performance balance)
• 15% of campaigns: Up and Down (top ASINs only)
• 5% of campaigns: Fixed Bids (with daily oversight)
Most sellers overspend by choosing the wrong strategy. Down Only consistently delivers the best cost-per-acquisition for new and scaling campaigns.
Your bidding strategy determines profitability choose wisely.
What's your current approach to Amazon bidding?
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