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By Destaney Wishon · October 13, 2025 · Curated by George's Blog
Prime Big Deal Days: Amazon Ads Breakdown 🧠
Yesterday marked the kickoff of Prime Big Deal Days, and let’s just say the data didn’t disappoint.
➡️ Ad sales surged +120% vs. the two days prior
➡️ CPCs climbed ~30% (driven by more aggressive visibility strategies)
➡️ CVR jumped to 17.4%, signaling high-intent traffic rather than just higher bids
What stood out most this year wasn’t just the lift, it was the behavior.
We didn’t see the usual pre-event dip in impressions.
Traffic stayed elevated before the event, proving how much early visibility now matters in Prime season.
When we zoomed in on placement performance, the trend was crystal clear:📍 Top of Search (SP) = conversion powerhouse
📈 26.7% CVR
💰 $1.77M in spend (~37% of SP budget)
⚡ ROAS: 4.88
Meanwhile, Off-Amazon SP placements accounted for just 0.45% of total SP spend ($21.7K).
When we pulled the year-over-year lens:
🗓 Oct 7 → 8, 2024: +201 % Ad Sales | CPC +44 % | CVR +2.2 pts
🗓 Oct 6 → 7, 2025: +120 % Ad Sales | CPC +27 % | CVR +2.3 pts
Even though 2024’s spike looked steeper, 2025’s quality was stronger, higher absolute sales, steadier CPCs, and more intentional targeting.
That's because we are applying AMC audience bid boosts in order to curate a more highly target TOS audience.
📊 Takeaway:
The algorithm is rewarding precision and intent alignment more than ever.
CPC inflation doesn’t have to mean inefficiency, it can mean a smarter funnel, if your targeting and creative are built for high-intent visibility.
We’ll be unpacking all of this (and more holiday strategy tips) in today’s BTR Media Holiday Webinar, link in the comments.
👋 Big shoutout to the team who was hands-on from 5 a.m. → 11 p.m. yesterday. Prime week isn’t easy, but this is where strategy meets execution.
😻 Also, feel free to help name this spicy cinnamon roll in the comments.