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By Amber Norell · September 27, 2025 · Curated by George's Blog
✨ Are you ready for Prime Big Deal Days (October 7–8)? ✨
Because let’s be real—Amazon is already ready for your wallet.
PRO TIP: Did you know Amazon recently started updating campaigns to automatically spend on off-Amazon advertising? Yep, you read that right. Double win for them… and potentially a double lose for you if you’re not careful.
Here’s the tea: 🍵
➡️ Off-Amazon ads = colder traffic, higher funnel customers, and usually the lowest performing clicks.
➡️ Amazon minimizes their risk by shifting it onto sellers. Translation? You’re footing the bill to drive traffic back to their playground.
So what’s a savvy seller to do?
✅ Get crystal clear on your product-level goals.
✅ For older, well-established products, tight margins, or brand-new launches that aren’t retail-ready → limit your off-Amazon spend.
✅ Have your team check, check, and triple check ad campaigns before the big days hit.
Every year it feels like there’s a storm before the storm. But if you’re strategic, you can take the downpour down to a drizzle. ☔
💡 The smartest sellers won’t just ride Prime Big Deal Days… they’ll own them.
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