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By John Aspinall ✱ · March 4, 2025 · Curated by George's Blog
I just saved a client from a mistake. A mistake that would’ve cost $25k+. How?⤷ PickFu. They sell supplements. They wanted creative feedback. I gave it. And then - it took a turn. “The gummies will be banana flavored.”Uhh - okay?“We already have the order in. No good?”Ehh. Banana? Really?{Insert here the 15 minute discussion about the benefits of potassium mixed with the flavor to compliment it.}Just run the PickFu. → Please?Don’t trust me. Don’t trust yourself. Trust the consumer. And sure enough against other comps currently on Amazon against their “potassium-enriched” banana supplement - dead last. And I quote..“Banana makes me feel like I’m a baby.”“Not really the flavor that makes me say yum.”Right then on the Zoom - they cancelled the production and swapped to raspberry flavored. Different doesn’t always mean $$$. Sometimes it means losing $$$. TLDR;Save the cash. Run the test. ABT - always be testing. PickFu for the win today. ⤷ What’s gonna top this tomorrow?PS - Banana flavored anything makes me grossed out. Even banana flavored bananas. What’s one flavor that’s a no-go for you?