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By Frederic Fernandez ยท August 1, 2025 ยท Curated by George's Blog
I officially give up
I don't like doing this but we have no choice
We have received over the last 5 days >10,000 requests to get the PDF of our last publication:
FMCG CEOs: How Small Brands Grow - A Replicable Approach to Efficiently Start & Scale Brands
As much as I love interacting in person with everyone, it is in this case impossible
So here is a secure link in comment below to download the PDF (for free) of the publication
One last thing, to the many people reaching out & asking us why we share so generously our insights for free, the answer is simple:
Our purpose is to solve the most complex strategic problems in the FMCG industry: through our work with our clients & through inspiring everyone in the FMCG industry
We have an abundance mindset and our end goal is to help advancing our industry
We are only 8 people at FF&A and we cannot solve all the industry's problems & objectively no Firms can
So if we can contribute with humility to progress the discussion, even a little, through sharing our insights, it is a positive step towards fulfilling our purpose
Enjoy the read & happy to hear your feedback
Exciting times
๐๐จ ๐ฃ๐จ๐ข๐ง ๐ญ๐ก๐ ~34,000 ๐ ๐๐๐ ๐๐ฑ๐๐๐ฎ๐ญ๐ข๐ฏ๐๐ฌ ๐ญ๐ก๐๐ญ ๐ซ๐๐๐๐ข๐ฏ๐ ๐๐ฎ๐ญ๐จ๐ฆ๐๐ญ๐ข๐๐๐ฅ๐ฅ๐ฒ our ๐ง๐๐ฐ๐ฌ๐ฅ๐๐ญ๐ญ๐๐ซ, ๐ฌ๐ข๐ ๐ง-๐ฎ๐ฉ ๐๐ญ ๐ญ๐ก๐ ๐๐จ๐ฅ๐ฅ๐จ๐ฐ๐ข๐ง๐ ๐ฅ๐ข๐ง๐ค: https://lnkd.in/ea4gy65y
๐๐ฏ๐ผ๐๐ ๐๐:
FF&A solves the most complex strategic problems of the world largest FMCG companies across:
- Corporate Strategy
- Organic Growth (cf. our proprietary Zero-Based-Growthยฎ - https://lnkd.in/eWQEmcK3)
- Digital RTM (Ecommerce - cf. our proprietary Ecommerce 2.0ยฎ - https://lnkd.in/e4-Q69Fi, DTC and EB2B)
- M&A
14 out of the world 20 largest FMCG companies are repeat Clients
#cpg #fmcg
Unilever Danone Nestlรฉ Procter & Gamble The Coca-Cola Company PepsiCo The HEINEKEN Company AB InBev L'Orรฉal Beiersdorf Coty The Estรฉe Lauder Companies Inc.