(3) Feed | LinkedIn
By Janelle Page · August 19, 2025 · Curated by George's Blog
🚨 Marketers, stop guessing why your strategies aren’t hitting the mark.
The way the brain makes buying decisions is your untapped goldmine — and without it, you’re leaving money on the table.
This breakdown comes from my colleague Tom Pestridge (scaled 2x startups to £7M, now founder of Goose Agency and definitely worth a follow) — and it’s too good not to share.
Here are 9 neuromarketing concepts that show exactly why people say “yes” — and how to use them ethically in your messaging, pricing, and positioning:
1️⃣ The Framing Effect
The way you word something shapes how people interpret it.
2️⃣ The Affordability Illusion
Breaking costs into smaller chunks makes them feel more manageable.
3️⃣ The Rule of 3
When given three options, most buyers land in the middle — rarely the cheapest.
4️⃣ The IKEA Effect
We put a higher value on things we’ve invested effort into creating.
5️⃣ The Power of Free
Free offers feel irresistible, even when the item has little real value.
6️⃣ The Contrast Effect
Something looks like a bargain when it sits next to a pricier option.
7️⃣ The Paradox of Choice
Too many options overwhelm buyers and lead to stalled decisions.
8️⃣ Anchoring Bias
The first number shown sets the reference point for every price that follows.
9️⃣ The Endowment Effect
Once people feel ownership, their perceived value of an item skyrockets.
🧠 Great marketing isn’t about listing features.
It’s about aligning with how the brain already wants to decide — making “yes” feel natural.
👉 Which of these 9 concepts do you already use in your business? How have they impacted your results?
♻️ Repost to sharpen your network’s marketing IQ.
And follow Janelle Page for more on marketing mindset, building iconic brands, and (yes) pickleball.