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By Ant Finch · October 6, 2025 · Curated by George's Blog
As October approaches, anyone running on Amazon knows that Q4 is crunch time.
Whether your planning, executing or maximising sales and margin it's full on!
But if you’re only focused on Q4, you’re probably already behind as you should be starting to think about 2026.
Where will this year’s sales and margin land?
What does 2026 look like?
What needs to happen now to make next year a success?
How will we approach the AVN?
What support do we need?
Amazon is like an iceberg...
What you see above the surface in 2026 depends on the planning you do beneath the surface today.
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