In 2025, the "set and forget" era of Amazon PPC is dead. Yet, many brands still

By George Barnett Reid 👀 · February 10, 2026 · Curated by George's Blog

In 2025, the "set and forget" era of Amazon PPC is dead. Yet, many brands still hire managers who treat software as a crutch. They plug your account into an AI bidder and hope for the best.

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