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By Destaney Wishon · September 11, 2025 · Curated by George's Blog
🚨 Big news in retail media: Amazon Ads 🤝 Netflix.
Starting Q4 2025, advertisers using Amazon DSP will have direct access to Netflix’s premium ad inventory across the U.S., U.K., Canada, Mexico, Japan, and more.
What does this mean?
👉 One platform to plan and buy across Amazon and Netflix inventory.
👉 Scale and efficiency: Amazon’s first-party data + Netflix’s global engaged audience.
👉 Easier cross-screen storytelling without the guesswork.
This is another signal of where the industry is headed:
Consolidation of ad inventory + automation + AI optimization.
The lines between retail media, streaming, and performance marketing are blurring faster than ever.
Brands that win won’t just “buy impressions”, they’ll connect the dots between audience, creative, and commerce in a way that feels seamless to the consumer.
Curious to see how advertisers will leverage this, especially with Amazon DSP’s clean room tech and AI layered into Netflix’s premium content.
The future of full-funnel is here.
Also, on that note, how does everyone feel about the new season of Wednesday đź–¤